現今各種平台、裝置圍繞著消費者，媒體使用上的碎片化程度加劇，面對多元且多量的媒體環境，有許多改變值得關注。

ABC 近年致力於數位轉型，持續倡導及推廣認證與測量之重要性，提昇廣告主對於數位媒體運作的認知與效益評估。

以「OMO 時代媒體效益及測量的現況與挑戰」為主題，同時發表媒體效益測量需求大調查及五大趨勢解讀

2020 Bureau Activity Reports

Executive Board members and the President are voted for by delegates representing the 27 IFABC member countries.

The IFABC constitution requires the GA to happen in 2020. There are important matters to decide, including the election of the next Executive Board, approvals, appointments and resolutions.

In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a flurry of video development for Facebook, Instagram and Snapchat, and the focus is now on YouTube.

Topping the list is Netflix, one of the first pioneers of SVOD. The company boasts more than 150,000,000 paying subscribers and has become the dominant provider in most markets.

The IFABC’s Certified Media List is a straightforward, effective and easy to use file of audited media properties from across the globe.

台灣第一本《廣告媒體測量與認證白皮書》，以 2018 媒體數位化的現況與挑戰為命題，在全球數位轉型浪潮下，將台灣廣告媒體現況及對未來發展的契機做一概括的介紹。

行銷、代理商、出版商和技術供應商之間所形成的數位內容供應鏈，數據至上的量測思維

如何擁抱「以數位為基底、從而以智能為主體」的新生全媒體產業。