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來自ABC Simon主席提供各國最新的會員狀況 President's Welcome 2021-07-23

來自ABC Simon主席提供各國最新的會員狀況
至所有人:

誠摯的希望大家一切都好、享受著生活。

 

年初時,執行董事制定了一項與成員的溝通計畫,在二月時我們利用大家新熟悉的Zoom來舉辦我們的會議,但每種形式都有他的優缺點,沒有一項工具是完美的,因此為了增強線上的聚會(當然希望在不久的將來可以面對面),我們推出新了的Newsletter


感謝大家的貢獻,希望你們能從中找到有趣的閱讀方式,並且以便利的方式了解 IFABC 成員所參與各種不同的事情以及各個地區的最新情況,請注意以下"IFABC 事項"部分,涵蓋了許多主題,包括關於WAN-IFRA世界新聞趨勢報告的說明,我們很榮幸為會員說明。

 

最好的祝福
Simon

 

 

各地區更新

 

 

 

中華台北
台灣ABC 2021 會聚焦在:

1. 推出2020年臺灣媒體測量白皮書,將於第三季發佈 http://www.abc.org.tw/2020whitepapers/ 
2. ABC數據研討會:開放給我們的贊助會員、行銷人員和機構員工。
3. 與台灣主要的產業聯盟合作:像是TAAA、4A 、MAA和其他大學。

因應本土疫情突然升溫,我們推斷大部分的活動會延期或在網上舉行。

 

 

 

捷克共和國


 捷克共和國的 ABC 專門提供給印刷媒體及電子版本審計後的數據。
 

在2020年,由於廣告和期刊銷量的下降及新冠肺炎的的感染提升,共有25個刊物終止了與本單位的合作,除此之外,有15個刊物停止出版,

另外有些因財務問題而離開,有些則是因為有其他的廣告商,所以流通的數據對他們來說較無用處。


在2021的上半年,感謝市場的穩定及些微的景氣回升,我們注意到有些刊物對加入的意願有所成長,所以在2021年3月時,

我們將新的週報、雙週報及月刊從先前發行需審計的 6 個月調整縮短至 3 個月。
目前在我們的系統中,有10個刊物的申請,其中有8個是新的,另外兩個已經準備在下期新的出版商上發布。

在2021年6月11日時,ABC ČR慶祝從1996年成立到現在的25週年紀念,儘管市場的規模較小,在過去10年,ABC也盡力保持了穩定的審計欄位數字,目前大約有140個

 

 

 

 

 德國
蘋果追蹤政策

隨著近期手機系統的更新,蘋果在2021年4月實現了一個新的軟體追蹤透明度政策,該政策的軟體開發人員對外發表了一則訊息,

往後需經使用者的許可才能追蹤用戶,即使用戶在一開始已同意開發者應用自己的共享數據。

有些人覺得此份新政策可以提升自己的隱私,而有些人覺得對於第三方團體的移動廣告技術來說是一顆震撼彈,

再加上Google禁止使用第三方Cookies,如此更鞏固了蘋果及Google的數據市場霸權,

並排除蘋果在整個大環境下的數據的競爭,事實上這份擔憂已經使法國的Autorité de la展開調查。

2021年5月,在德國是Bundeskartellamt. IVW聯盟的一員之前,八家德國媒體及一些技術協會已聯合投訴蘋果。

https://www.bundeskartellamt.de/SharedDocs/Meldung/EN/Pressemitteilungen/2021/21_06_2021_Apple.html


德國新隱私條例

由於德國新的數據保護限制(在立法稱為TTDSG),至2021年12月開始,IVW-Digital須將人口普查的測量轉換成沒有cookie的形式,

在過渡階段時可能只提供聯繫方式,大約有1400個IVW-Digital網頁及應用軟體會因此需要遷移至新的測量系統,

德國IVW公司正不斷遊說要求即將推出的歐洲「電子隱私條例」能不受民眾的意見左右。


一般在印刷媒體上的情況:如以往一樣,印刷媒體的主要顧客來源為出版商、廣告公司及廣告商,

雖然數位版的銷量有逐步上升的趨勢,但不僅無法彌補在印刷報紙及雜誌上的損失,

也無法產出印刷媒體在過去幾十年中為出版商所貢獻的利益收入,因此出版商目前仍在尋找穩定的來源出路

 

以下主題聚焦在IVW的列印上:
 

報告總數:
廣告公司已委託IVW從印刷媒體、電子紙和付費內容產品中計算總體績效。

主要的標準是此三項產品必須來自同品牌。在經過一段時間的審議中,報紙出版商仍備受討論。

其背景是,付費產品的銷售額是特別低的,這將影響總體數字的價值,並可能使績效指標降低其效度。

談判仍在繼續,但我們相信能夠在2021年圓滿結束此次商議。

 

使用指標及交貨證明:


在廣告方面提出了對於電子媒體的使用需,求其背景是印刷媒體的數位版通常也是以組合方式出售的,

所以廣告公司希望買家至少能以電子的方式閱讀數位版。

 

電子媒體相對傳統書籍不用列印:

為了有電子版的發行,必須出版對應的印刷實體,因此有些出版商將來會放棄這一點,

只生產單獨的印刷版,或者根本不出版。然而,出版商希望這些作品能以報紙等媒體形式進行報導。

IVW目前正在為此目的製定系列標準並納入相應的法規。
 

發行量審核:

IVW 有個非常大的專案是將審計的方式從現場到家庭辦公再到集中審計,目標是從2022年年中開始,大約50%的定期審核將不再在出版商上進行,這絕對是一個或許早該採取的方式,以長遠來看可以節省成本、時間與人員,目前也正在為此項目開發個別的數位工具。

 

 

 

日本
2021年三月,設立了日本數位廣告質量與資格聯合產業委員會(JICDAQ),旨在對數位廣告質量進行第三方認證。


JICDAQ為了確保廣告位置的品質及排除無效的流量(包含不實廣告)而設立了業務流程標準,

並認證符合標準的企業。而JABC為被指定驗證公司是否符合JICDAQ 標準的供應商。

 

請同時查看以下訊息:
https://www.ifabc.org/news/Japan-Joint-Industry-Committee-for-Digital-Advertising-Quality-Qualify-JICDAQ-May-2021

 

大約有80個公司已經加入JICDAQ,而驗證將於7月份開始,若通過驗證,認證會在10月份頒發給公司(由於需要驗證的公司數量龐大,

第一批受認證的日期可能會延遲)
 
我們已為此準備了兩年多,每週從日本的IAB學習數位廣告,公司裡的兩個員工曾拜訪了英國的ABC,

並受他們培訓數據驗證的相關內容,另外,IFABC的成員也在知識面的資訊上幫助我們很多。

 

我們在審核發行量時沒有拜訪出版商,只使用他們所提供的材料,若有問題或有需要時,會以線上的視訊會議與他們做溝通。

 

 

 

Poland波蘭
Polskie Badania Czytelnictwa­­ --- 波蘭讀者調查(PBC取代了ZKDP-ABC波蘭)成為IFABC的正式成員,

PBC已獲得IFABC.認可成為正式成員,與波蘭新聞界審計相關的項目已由ZKDP-ABC波蘭公司(前IFABC成員)接管,也根據成員的決議解散ZKDP。


根據IFABC執行董事會的決定,PBC以獲得正式IFABC的成員身分,有效期至 2022年下一屆的IFABC 大會召開,

ZKDP前幾年執行的任務目前全面由PBC接管。2020年1月,為了加強新聞出版商在市場上的地位,

並建立一個現代化的整合研究中心,與審計相關的職責(新聞經營、發行審計及新聞標題的數位內容)已移交給了PBC。

目前,PBC的活動範圍包括:

  • 新聞經營和控制新聞的標題審計
  • 讀者調查
  • 新聞廣告研究­---被動收集關於廣告感知和參與的數據

 

在廣告研究中,PBC使用眼動儀做測量,這是一項計算讀者與廣告接觸的時間及數量的現代方法。

 

PBC 提供規劃師---為媒體公司及廣告機構在活動企劃上提供一個優先的平台。


PBC根據數據顯示新聞市場的最新趨勢定期發佈報告,即新聞標題銷售電子版的增加等,也專門設立了針對標題定性報告,

例如,根據從出版商獲得的材料,討論如何在疫情期間以新的方式重新獲得讀者。

在 www.pbc.pl觀看更多

 

新聞好感度的線上會議:

PBC 計劃在 2021 年秋季召開一個線上會議,其工作標題為"新聞好感度-為什麼品質內容對廣告感知很重要",

此次活動是針對每日在媒體上展開廣告活動的波蘭媒體公司和廣告機構。


波蘭、英國和美國的媒體和廣告專家將會出席此次會議。會議期間,專家們將討論如何以英國的案例來測量讀者群,

以及為什麼高品質的內容對廣告感知來說很重要。並詳細說明為什麼品牌把投資優質的內容和品牌安全視為活動策劃的一部分。

 

他們也將展示讀者如何看待廣告及媒體參與和廣告參與有何不同,並解釋新聞如何影響讀者的購買決策和新聞廣告參與度的新型定性指標等相關議題。

 

 

 

西班牙
OJD西班牙DOOH審核添加用戶的個人資訊---在Madrid和Barcelona有超過1200個審核資料

四年前,OJD西班牙推出了DOOH審計服務,以認證DOOH會員所提供的廣告活動。

2021年3月,在Madrid和Barcelona的公共場所,被審計的數量已增加到1200多個,

現在主要的供應商已開始進入對於商場、超市和其他大型場所(機場、火車站、地下城市等)的測試。


客戶可以通過規劃和服務DOOH廣告活動的不同SSP存取完整的廣告活動報告。

OJD 的服務會在活動結束後為機構和廣告客戶提供審計報告,其中包含了每個品牌、供應商、格式和地點的總體印象。
審核過程包括使用 OJD 專門為此設計的移動程式拍攝的隨機照片,它可以記錄地理位置、時間資訊和廣告活動,

並將數據發送到內部資料庫,以便與媒體規劃交互比對。


DOOH主要的跨國和國內公司根據行業認可的標準向其客戶提供可信賴的數據。


第三季末將增加新功能以滿足當前客戶的需求,用戶的個人資訊將由調查公司收集在不同位置,這項資訊會包含在獨家服務的「DOOH 廣告活動概述」 中。


更多資訊請觀看www.ojd.es 

 

 

 

英國和愛爾蘭

與其他國家一樣,2020年是受疫情所挑戰的忙碌年份。有鑒於此,我們也制定了大量的臨時調整,

主要是提供出版商隨著市場上市的迅速改變所需的靈活性,這項變動受到業界的歡迎,事實上,有些企業也因此做出了永久的改變。


由於疫情影響而制定的一套新的數位標準(用於網路研討會、虛擬展覽和其他類似事件),計算這些線上的活動出席率通常會延續至活動後的三個月,

所以必須有一個機制來去除同一個人重複的觀看。因此我們發佈了一份關於首次登錄的案例研究。


員工表示在過去的15個月中,他們能良好的適應在離家更近的地方工作,公司也可以減少辦公的空間,

請注意我們現在的地址為: Charter House, Black Prince Yard, 207-209 High Street, Berkhamsted, HP4 1AD.

而在其他部分,我們審核了來自 BARB 數據中包含的各種廣播公司的人口普查數據,很高興在經過投標過程後我們能保留與英國電視JIC BARB 的合作。同樣在電視領域,我們也參與了廣播公司 CFlight 的發佈,主要在提供一個新的工具來測量有線電視和BVOD的廣告活動覆蓋面。
 

另外,我們也很高興與日本JABC的同事在品牌安全領域進行合作,您可以在筆記中閱讀更多令人印象深刻的事情。

 

 

 

USA & Canada美國和加拿大 
以下是過去幾個月來美國和加拿大針對審計媒體聯盟的近況更新。


2020年AAM 推出了能更快速發布新聞媒體的簡易審計畫,由於 2021年3月的審計是首次使用新規則進入市場,所以我們發佈了一些有關美國新聞媒體更新的常見問答和新報表的影片概述。我們正與出版商和買家討論一項新的措施,以更簡化2022年的雜誌審計。


順帶一提,我們最近發佈了2021年第一季雜誌媒體360報告,其中包括近100個跨通路的雜誌品牌,查看前10名雜誌受眾名單或下載完整報告。

 

2020年12月我們推出了數位審核器,與其他審核器相異的地方是,該審核提供了優質的廣告環境,讓營銷人員可以進行更好、更有成效的媒體投資。我們在這個月宣佈與IAB技術實驗室合作,將AAM審核的數位整合到IAB技術實驗室的註冊表中,允許買家和廣告供應商以一致的格式讓公司得以檢索在各行業下的狀態,我們認為這是將品質、經審核的出版商與媒體買家聯繫起來的另一種方式。

 

 

 
 
 

以下參考原文

   
 

President's Welcome

Dear All,


I sincerely hope this newsletter finds you well and enjoying life.


Earlier this year your Executive Board set out a programme of communication with members. We took advantage of everyone’s newfound familiarity with Zoom to host our call in February, but as with all forms of communication each has its place and no one tool is best for everything. So to complement our online (and hopefully in the not too distant future, face-to-face) gatherings we’ve introduced this newsletter.


Thanks to everyone for your contributions. I hope you find it interesting reading and a convenient way to catch up on the many and varied things IFABC members are involved in. As well as the various country updates please note the “IFABC Matters” section that follows them. This covers a number of topics including a note on the WAN-IFRA World Press Trends report, which we’re pleased to attach for members.
 

 

Very best wishes,
Simon

 

 

Country Updates

 

 

 

Chinese Tapei
Taiwan ABC’s 2021 focus will be:

1. Launch our 2020 Taiwan Media and Measurement Whitepaper which will be released by Q3  http://www.abc.org.tw/2020whitepapers/ 

2. ABC Data Seminars: Opening for our sponsored members, marketers and agency staff.


3. Co-event with major industry associations such as Taiwan Advertiser Association, Taipei 4A, Media Agency Association, and major universities.
Due to the rise of COVID pandemic since May, we assume most of the events and activities may be postponed or conducted online in 2021.

 

 

 

Czech Republic
ABC in the Czech Republic is exclusively focused on providing audited figures for print media circulation and their electronic versions.

 

In 2020, a total of 25 titles ended their cooperation with our company due to the decrease in advertising volume and periodical sales, which was also further enhanced by the coronavirus pandemic. Out of this, 15 titles are no longer being published, and the others left for financial reasons, or with an explanation that they have direct advertisers, and the auditing of circulation data is not useful.


In the first half of 2021, the market stabilized and there was a slight recovery. Thanks to that, we have noticed an increased interest in the joining of new titles. In March 2021, for newly adopted weeklies, bi-weeklies and monthlies, we approved reducing the issuing period of a title before an initial audit from 6 to 3 months.


Currently, in our system, we have 10 titles applied of which 8 titles are new, and 2 titles have started to be released again under a new publisher.


On June 11th 2021 ABC ČR celebrated 25 years since its founding in 1996. Despite the small media market, in the last 10 years, we have managed to maintain a relatively stable number of audited titles which currently stands at approximately 140.  

 

 

 

 

Germany 
Apple Tracking Policy
With the most recent updates of its mobile operating systems, in April 2021 Apple implemented a new global App

Tracking Transparency policy (the“tracking policy”). The policy obliges app developers to display an

additional (Apple-designed) prompt to request permission from end-users for the developer to“track" the user, even when the user has already consented to the sharing of its data through the developer’s own consent tool. Some have welcomed the new policy as

a step to enhance privacy. Others see it as a “bombshell for third-party mobile ad tech” that, together

with Google’s disabling of third-party cookies, only entrenches the data supremacy of Apple and Google,

and forecloses data-based competition across the entire Apple ecosystem. These concerns in fact have already triggered

an investigation by the French Autorité de la concurrence. In May 2021 eight German media and tech

associations issued a joint complaint against Apple before the German Bundeskartellamt. IVW Germany is one of those associations.
https://www.bundeskartellamt.de/SharedDocs/Meldung/EN/Pressemitteilungen/2021/21_06_2021_Apple.html


New Privacy Regulations in Germany
Due to new data protection restrictions in Germany (the legislative act is called ”TTDSG“), which applies from December 2021, the IVW-Digital must convert its census measurement to a cookie-consent-free measurement, which will probably (in a transition phase) only provide contacts (page impressions). The around 1,400 IVW-Digital websites and apps are therefore currently required to migrate to the new measurement system. IVW Germany is lobbying continuously for an exemption concerning” audience measurement “in the upcoming European ”ePrivacy Regulation“.


General situation in print media
As before, the digitization of print media is currently the dominant topic in the triangle of publishers, advertising agencies and advertisers. Although sales of digital editions are rising steadily, they cannot compensate for the losses of printed newspapers and magazines. Nor are they currently able to generate the revenues that print media contributed to publishers' profits in past decades. Therefore, publishers are still searching for the right way forward, both in terms of stabilizing circulation and on the monetary side.


The following topics are in the focus of IVW Print:
 
Reporting of a total number  
The advertising agencies have commissioned IVW to create an overall figure from the three product categories of print media, ePaper and paid content offerings. The central criteria here is that the three products must come from one brand family. In the deliberations that have been going on for some time, newspaper publishers have still shown marked restraint. The background to this is that sales from paid-content products, in particular, could also be included here, which are very low. This would affect the value of the overall figure and possibly dilute the performance indicator. The consultations are continuing - but we are confident that we will be able to conclude them satisfactorily during this year 2021.


Usage indicator/delivery proof
The demand to provide a usage indicator for ePapers in the form of a proof of delivery also came up from the advertising side. The background to this is that the digital editions of print media are often also sold in combinations - here the advertising agencies would like to have the certainty that the buyer is at least in possession of the ePaper and has the opportunity to read the digital edition.


ePaper without print counterpart
In order to include the circulation figures for ePaper, it is imperative that an identical print counterpart (replica) has been published. Some publishers will move away from this in the future and produce only individual print editions, or none at all. However, the publishers would like these pieces to be reported under the exemplary media genre of – for example –newspapers. IVW is currently developing a catalogue of criteria for this purpose, which is to be incorporated into the corresponding regulations.
 
Circulation audits
A very large project for IVW is the changeover from on-site audits to centralized audits or audits in the auditors' home offices. The aim is that from the middle of the year 2022 around 50% of the regular circulation audits will no longer be carried out on-site at the publisher. This is definitely a timely, and perhaps overdue, approach and will save costs, time and, in the long term, personnel. Individual tools are being developed for this project and existing digital tools are being developed.

 

 

 

Japan
On the 1st of March 2021, Japan Joint Industry Committee for Digital Advertising Quality & Qualify (JICDAQ) was established for the purpose of third-party certification of the quality of digital advertisements.


JICDAQ sets the business process standards for “Brand Safety ensuring the quality of the ad place” and “Exclusion of Invalid traffic (including Ad fraud)”. And certify companies who operate businesses complying with the standards.
JABC has been designated as a validation vendor that check companies meet the standards JICDAQ have set.


Please see also this article
https://www.ifabc.org/news/Japan-Joint-Industry-Committee-for-Digital-Advertising-Quality-Qualify-JICDAQ-May-2021


About 80 companies have joined JICDAQ and our validation will start in July. The first certification of JICDAQ will be given to companies in October.
(The date of the first certification might be late because of the number of companies to validate)
 
We have been preparing for this for over two years, learning about digital ad from IAB Japan every week.
Two of our staff visited the ABC UK and were trained on digital validation job by them.
Information from the IFABC members also helped us to update our knowledge!


We audit circulations without visiting publishers having them send us evidence and materials. When it is needed, we communicate with them on video conference.

 

 

 

Poland
Polskie Badania Czytelnictwa – Polish Readership Surveys (PBC) has become a full member of IFABC in place of ZKDP - ABC Poland

PBC has obtained the status of a full member of IFABC. The tasks related to audit of the press in Poland had been taken over from ZKDP - ABC Poland (a former IFABC member). According to the decision of its members, ZKDP was dissolved.


By the decision of the Executive Board of IFABC, PBC has obtained the status of a full member of IFABC, which is valid until the next IFABC General Assembly in 2022. The tasks performed in previous years by ZKDP are currently fully carried out by PBC. In January 2020 the audit and dissemination of press run and circulation, as well as digital content data of press titles, were transferred to PBC. Responsibilities related to the audit were transferred to PBC in order to strengthen the position of press publishers in the market and to create a modern, integrated research center.
Currently, the scope of PBC's activities includes:

  • Press run and circulation of controlled press titles audit,
  • Readership surveys,
  • Press advertisement research - the data about perception of and engagement in advertisement is collected in a passive way.

In advertisement research, PBC uses the eye tracker measurement, a modern solution that measures the time and number of reader’s contacts with the advertisement.


PBC offers a PBC Planner - an advanced platform for media houses and advertising agencies for planning advertising campaigns in the press.


PBC periodically publishes reports showing the latest trends and tendencies in the press market based on audit data - the increase of e-editions of press titles sales among others. Qualitative reports dedicated to groups of titles are also created, for example on the subject of how to regain readers in new ways in the pandemic, based on materials obtained from publishers.
See more at www.pbc.pl

 

 “Press well-perceived” – an online conference


PBC is planning an online conference for autumn 2021 with a working title "Press well-perceived - why qualitative content matters for the perception of advertisement". The event is aimed at media houses and advertising agencies in Poland that plan advertising campaigns in the press on a daily basis.
 


The conference will be attended by media and advertising experts from Poland, the UK and the USA. During the conference, experts will talk about how readership is measured based on the UK example and why quality content matters for ad perception. They will elaborate on why brands should invest in premium content and brand safety, as part of planned campaigns.


They will also demonstrate how a reader sees an advertisement, how engagement in the medium differs from engagement in advertisement and how the press influences readers' purchasing decisions. The subject of new qualitative indicators to measure engagement in press advertisements will be mentioned too.

 

 

 

Spain

OJD Spain DOOH audits to add user’s profile - More than 1.200 screens audited in Madrid and Barcelona

Four years ago, OJD Spain launched the DOOH audit services to certify ad campaigns served by DOOH players. In March 2021 the number of screens audited rose to more than 1.200, across public places in Madrid and Barcelona. Nowadays the main vendors are starting the test period for auditing in-door screens in shopping malls, supermarkets, and other massive people traffic locations (airports, railway stations, cities underground, etc.)


A complete ad campaign report is accessible for clients with the information collected from the different SSPs used to plan and serve the DOOH ad campaigns. The OJD’s service allows on-demand Audit Reports for agencies and advertisers once the campaign has been served. Total impressions per brand, per vendor, per formats and locations are reported for all campaigns audited.


The audit process includes random photos taken by street inspectors using OJD’s mobile app specially designed for this purpose. It captures the geolocation, timestamp and the copy of the ad campaign and the data is sent to the internal database to be matched with the media planning.


DOOH major multinational and domestic companies are providing trusted data to their clients according to industry-agreed standards.


New features will be added at the end of the third quarter to meet current clients’ demands. User’s profile data will be collected for the different locations (screens) where the campaign is showed by a survey company. This additional information will be included by the exclusive service “DOOH Ad Campaign Overview”.


For more information see www.ojd.es 

 

 

 

UK & Ireland
As it was for everyone, 2020 was a busy year adapting to the challenges of the pandemic. We issued a raft of temporary adjustments to our rules, essentially designed to provide publishers with the flexibility they needed as they rapidly evolved their routes to market. These steps were well received by the industry. Indeed, some have led to permanent changes.


One new set of standards developed due to changes brought about by the pandemic is Digital Events (for webinars, virtual exhibitions and similar events). These measure attendance at a live event or through catch-up viewing up to 3 months after. There must be a mechanism to de-dupe repeat views by the same individual. We released a case study on the first certificate issued under these new standards.


Closer to home we took the decision to reduce our office space to reflect the new ways of working that our staff have adapted very well to during the last 15 months. Please note that our address is now Charter House, Black Prince Yard, 207-209 High Street, Berkhamsted, HP4 1AD.
 

In other areas we were delighted to retain our contract with BARB, the TV measurement JIC in the UK, after a very thorough tender process. We audit the census data collection from the various broadcaster video-on-demand (BVOD) players included in BARB’s data. Also in the TV space, we’re involved in the launch of Broadcaster CFlight, a broadcaster initiative providing a new tool for measuring ad campaign coverage across linear TV and BVOD.

We’ve also enjoyed collaborating with our colleagues from JABC in Japan in the area of brand safety. You can read more about their impressive initiative in this area in their notes.

 

 

 

USA & Canada
Here are a few quick updates on what’s been happening with the Alliance for Audited Media in the U.S. and Canada over the past few months.  


In 2020 AAM introduced an audit simplification initiative to create less time-consuming audits for our news media publishers. Since the audits for the March 2021-ending period are the first to enter the market under the new rules, we published FAQs about updates to U.S. news media audits and a video overview of the new audit statement. We are having discussions with publishers and buyers on a similar initiative to simplify magazine audits in 2022.


Speaking of magazines, we recently released the Q1 2021 Magazine Media 360 report, which includes cross-channel numbers for nearly 100 magazine brands. See the top 10 list of magazine audiences or download the full report.


In December 2020, we launched our Digital Publisher Audit, which differentiates publishers that offer quality advertising environments and allows marketers to make better, more productive media investments. This month we announced a partnership with the IAB Tech Lab to integrate AAM-audited digital publishers in the IAB Tech Lab’s Compliance Registry, which allows buyers and ad tech vendors retrieve a company’s status for various industry compliance programs in a consistent, easy-to-access format. We see this as another way to connect quality, audited publishers with media buyers.