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2019 IFABC2019-10-07

About the IFABC

The International Federation of Audit Bureaux of Certification (IFABC) is a voluntary federation of industry-sponsored organizations throughout the world that are united by their work within the media industry. IFABC members have a common commitment to the accurate and transparent reporting of comparable data used for the evaluation of media channels. This commitment to accountability and transparency involves services of independent third-party audit and certification of the various data sets used within media advertising trading. The work of the member bodies spans many channels including print, digital, events, OOH, TV, Influencer Marketing and continues to expand as the media industry evolves and changes. The Federation seeks to encourage and facilitate the ongoing exchange of experience and best practices between member organizations.

For more information, visit ifabc.org.

 

The IFABC Global Charter

We're committed to building trust between ad-trading partners by:

  • Advocating transparency and accountability in media trading around the world;
  • Delivering practical solutions to make ad trading simpler and more effective for both buyers and sellers;
  • Facilitating self-regulatory best practice frameworks to address the needs of ad trading;
  • Implementing robust and dynamic media audit and validation services to reduce risk; and
  • Providing a global platform for member organizations to exchange best practices, innovation and technologies.

 

Digital Artwork – logo

The IFABC Logo is available for use only by industry audit bodies registered with the IFABC.

 

IFABC Executive Board

The IFABC is administered by the Executive Board which is comprised of representatives from across the world and the respective regional groups, including:

 

President

Mr Pedro Martins da Silva

IVC Brazil

 

Hon. Treasurer

Mr Hormuzd Masani

Audit Bureau of Circulations - India

 

Asia Pacific President

Ms Josanne Ryan

Audited Media Association of Australia 

ABC Australia

 

EU President

Mr Jean-Paul Dietsch

ACPM/OJD - France

 

 

Ms Iwona Szczesna

Zwiazek Kontroli Dystrybucji Prasy

 ABC Poland

 

Ms Arina Ureche

BRAT - ABC Romania

 

Iberoamerican President

Mr Manuel Sala

Informacion y Control de Publicaciones (OJD) - Spain

 

Mr Simon Redlich

ABC - United Kingdom & RoI

 

Mr Tom Droulliard

Alliance for Audited Media - USA & Canada

 

 

Press Release Certified Media October 2019

The Certified Media List is available on the IFABC website here.

The Certified Media List details audited and certified media brands from the following 18 countries:

 

 

IFABC product and service information – what we do:

The IFABC is a global federation of industry-sponsored media assurance organizations. Each organization provides services to meet the needs of their unique advertising and media markets, with the common goal of building trust between ad trading partners. These services are the result of industry consultation and engagement and cover audit and verification for data that marketers and media agencies use to evaluate media, including:

  • Data inputs for media audience measurement
  • Print and digital media
  • Website and app traffic
  • Events and exhibitions
  • Influencer marketing 
  • Out of home
  • Radio
  • And various other media properties